Re: OK Fess up, has anyone here bought an iphone yet?
Just read this thread and realised I read this online!
Will iPhone discombobulate the mobile market?
Sholto Macpherson, ZDNet Australia
29 June 2007 06:09 PM
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Commentary The launch of the iPhone is more highly anticipated than the Second Coming -- hopefully it will bring redemption from the ongoing scourge of terrible mobile phones.
Consumers unable to afford the latest smartphones have had to wade through the overpriced mid-range market: a short drop in price but a big compromise in quality.
In the mid-range, the mobile phone industry has followed a business formula that turns out high profits but terrible phones -- and generates enormous environmental waste in the process. For example, when Nokia bought out the N Series some users found that their old chargers were no longer compatible and had to be thrown away.
Watch how fast manufacturers upsize internal memory now the 8GB iPhone has hit the market.
Mid-range mobile phones have been the worst deals in IT technology for a long time. It?s not for lack of money -- millions of dollars are poured into R&D by the big players. But basic improvements have gone begging.
Take memory for example. USB drives -- small sticks of flash memory -- have been with us since 2000. Boosting the base memory to 256MB or more would mean being able to store hundreds of texts, long caller lists and thousands of contacts.
Add a USB connector and your mobile phone is an all-in-one portable drive for carting around files of any type. The potential was obvious.
But nothing happened. Motorola?s RIZR Z3, released late last year, came with 20MB internal memory. That was more than 10MB less than the breakthrough 2005 model RAZR, of which only 7MB was available to the user.
Instead we got SD cards. Who wanted tiny, expensive cards that are easy to lose? Not the consumer. The real reason lies in the development of a highly profitable accessories market.
Mobile phone manufacturers might make a couple of percent profit on the handset, but they can make 30-40 percent on the sale of SD cards, card readers and cables, according to Robin Simpson, research director, mobile and wireless, Gartner Australia.
None have tinkered with this model, until now. Watch how fast manufacturers upsize internal memory now the 8GB iPhone has hit the market.
Boosting accessories is also the reason behind phone charger incompatibility between vendors and even between models. The iPhone is not the first to charge by USB, but this should have been standardised long ago. Nokia's N Series, all of Motorola's RIZRs and RAZRs and the Australian releases of the Dopod are just a few of the mid-range/high-end devices that can charge via USB.
Mobile phone manufacturers also generate enormous waste and cost by regularly refreshing the connector design for peripherals and dragging their heels on sensible standards. How long did it take to get the 3.5mm audio jack?
The other glaringly under-funded area of mobile phone design is software; operating systems remain far from perfect.
Freezes, long pauses during menu selection, resets -- this stuff just shouldn't happen in a device critical to business and social life. And endless menu trees. "For some very strange reason very little effort has gone into the user interface," says Simpson.
What a difference the iPhone will make
The iPhone is priced in smartphone territory but the 4GB iPhone will drop in price as higher capacity flash modules come onto market. This will put massive pressure on mid-market phone makers to come up with a comparable product.
Just as all iPods right down to the AU$99 Shuffle enjoy the benefits of iTunes and OS Xs syncing and quality user interface, consumers buying the cheapest iPhones will expect the same quality OS on their handset, rock-solid syncing and innovative design.
But best of all, the iPhone brings the possibility of a new business model that encourages innovation, listens to consumers and prizes ease of use.
Cell phone manufacturers have been stuck in a single mindset, said Simpson. "It takes a disruptive technology with a different business model to [bring] change."
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